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| Criterion |  Business Strategy TOWS Matrix |  Product Discovery Outcome-Driven Innovation |
|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. |
Complexitydifferent | Medium | High |
Timedifferent | 1-2 h | Mehrere Wochen |
Participantsdifferent | 3-10 | 2-6 researchers plus sample |
Formatdifferent | Workshop | Workshop + async |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses |
Tagsno overlap | StrategyAnalysisOptions | OutcomesInnovationResearchQuantitative |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
