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Criterion
Paper illustration for TOWS Matrix.
Business Strategy
TOWS Matrix
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Flywheel.
Growth
Flywheel
Purposedifferent
The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.
Complexitysame
MediumMediumMedium
Timedifferent
1-2 h45-90 min60-120 min
Participantsdifferent
3-103-83-8
Formatsame
WorkshopWorkshopWorkshop
Outputdifferent
TOWS Matrix, Strategic Options, Priority ActionsImpact Map, Outcome Hypotheses, Delivery OptionsFlywheel Map, Friction Points, Growth Levers, Experiment Backlog
Tagsno overlap
StrategyAnalysisOptions
OutcomesStrategyBehaviorPlanning
GrowthRetentionConversion
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Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis