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| Criterion |  Business Strategy TOWS Matrix |  Product Strategy Impact Mapping |  Business Strategy Balanced Scorecard |
|---|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 1-2 h | 45-90 min | Halber Tag bis mehrere Wochen |
Participantsdifferent | 3-10 | 3-8 | 4-12 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | Impact Map, Outcome Hypotheses, Delivery Options | Balanced Scorecard, Strategic Measures, Initiative Map |
Tags1 shared | StrategyAnalysisOptions | OutcomesStrategyBehaviorPlanning | StrategyMetricsExecution |
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