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| Criterion | ![]() Business Strategy TOWS Matrix | ![]() UX Research HEART Framework |
|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. |
Complexitysame | Medium | Medium |
Timedifferent | 1-2 h | 120 min initial, dann laufend |
Participantsdifferent | 3-10 | 3-6 |
Formatdifferent | Workshop | Workshop + async |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | HEART-GSM Table, Dashboard |
Tagsno overlap | StrategyAnalysisOptions | MetricsUX researchMeasurementSatisfaction |
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