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Criterion
Paper illustration for TOWS Matrix.
Business Strategy
TOWS Matrix
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
Purposedifferent
The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking.Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.
Complexitysame
MediumMedium
Timedifferent
1-2 h120 min initial, dann laufend
Participantsdifferent
3-103-6
Formatdifferent
WorkshopWorkshop + async
Outputdifferent
TOWS Matrix, Strategic Options, Priority ActionsHEART-GSM Table, Dashboard
Tagsno overlap
StrategyAnalysisOptions
MetricsUX researchMeasurementSatisfaction
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Paper scorecard with four perspectives, connected objective cards and columns for measures, targets and initiatives.
Business Strategy
Balanced Scorecard
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis