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| Criterion |  Business Strategy TOWS Matrix |  Product Strategy GIST Planning |  Business Strategy Balanced Scorecard |
|---|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 1-2 h | Wochen bis Monate je Goal | Halber Tag bis mehrere Wochen |
Participantsdifferent | 3-10 | 3-10 | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | Goals, Idea bank, Step-project list, Tasks, Learning reports | Balanced Scorecard, Strategic Measures, Initiative Map |
Tagsno overlap | StrategyAnalysisOptions | RoadmapOutcomesPlanningExperiments | StrategyMetricsExecution |
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