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| Criterion |  Business Strategy TOWS Matrix |  Growth Funnel Analysis |
|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitysame | Medium | Medium |
Timedifferent | 1-2 h | 1-3 h |
Participantsdifferent | 3-10 | 1-5 |
Formatdifferent | Workshop | Async |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | StrategyAnalysisOptions | AnalyticsConversionGrowth |
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