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| Criterion |  Business Strategy TOWS Matrix |  UX Research Empathy Mapping |
|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. |
Complexitydifferent | Medium | Low |
Timedifferent | 1-2 h | 30–60 min |
Participantsdifferent | 3-10 | 4-8 |
Formatsame | Workshop | Workshop |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | Empathy Map, Assumptions List, Research Gaps |
Tagsno overlap | StrategyAnalysisOptions | SynthesisQualitativeWorkshop |
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