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| Criterion |  Business Strategy TOWS Matrix |  Decision Making Delphi Method |  Business Strategy Ansoff Matrix |
|---|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 1-2 h | 1-4 Wochen | 45-90 min |
Participantsdifferent | 3-10 | 6-30 Experten | 2-8 |
Formatdifferent | Workshop | Async | Workshop + async |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | Expert Forecast, Consensus Range, Assumption Notes | Ansoff Matrix, Growth Options, Risk Notes |
Tags1 shared | StrategyAnalysisOptions | ForecastingExpertsDecisionStrategy | GrowthStrategyMarketPortfolio |
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