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| Criterion |  Business Strategy TOWS Matrix |  Business Strategy Ansoff Matrix |  Decision Making Force Field Analysis |
|---|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-2 h | 45-90 min | 45-90 min |
Participantsdifferent | 3-10 | 2-8 | 3-12 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | Ansoff Matrix, Growth Options, Risk Notes | Force Field Map, Change Levers, Risk Notes |
Tags1 shared | StrategyAnalysisOptions | GrowthStrategyMarketPortfolio | ChangeDecisionStrategy |
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