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| Criterion |  Business Strategy TOWS Matrix |  UX Research Affinity Diagramming |
|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Medium | Low |
Timedifferent | 1-2 h | 45–90 min |
Participantssame | 3-10 | 3-10 |
Formatsame | Workshop | Workshop |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | StrategyAnalysisOptions | SynthesisQualitativeRoot cause |
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