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| Criterion |  Business Strategy Three Horizons |  Business Strategy SWOT Analysis |  Business Strategy Value Chain Analysis |
|---|---|---|---|
Purposedifferent | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. |
Complexitydifferent | Medium | Low | High |
Timedifferent | Halbtags-Workshop, dann iterativ | 30-60 min | Half day |
Participantsdifferent | 3-12 | 3-12 | 3-8 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | SWOT matrix, Strategic options, Action list | Value Chain Map, Lever List |
Tags1 shared | StrategyInnovationPortfolioForesight | StrategyAnalysisMarketPositioning | StrategyBusiness modelDiagnosisAnalysis |
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