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| Criterion |  Business Strategy Three Horizons |  Product Discovery MVP Test Matrix |  Product Discovery Smoke Test |
|---|---|---|---|
Purposedifferent | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | Halbtags-Workshop, dann iterativ | 45-75 min | 1-5 Tage |
Participantsdifferent | 3-12 | 2-8 | Nutzertraffic |
Formatdifferent | Workshop | Workshop | Async |
Outputdifferent | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Test Matrix, Test Plan | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | StrategyInnovationPortfolioForesight | ExperimentsValidationDiscoveryOptions | ValidationExperimentsDemandGrowth |
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