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Criterion
Paper illustration of Three Horizons with its method-specific working model.
Business Strategy
Three Horizons
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumLowLow
Timedifferent
Halbtags-Workshop, dann iterativ25-40 min1-5 Tage
Participantsdifferent
3-121-5Nutzertraffic
Formatdifferent
WorkshopWorkshop + asyncAsync
Outputdifferent
Horizon map, Portfolio view, Initiatives per horizon, Resource planLearning Card with evidence and next actionInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
StrategyInnovationPortfolioForesight
ExperimentsValidationDiscoveryLearning
ValidationExperimentsDemandGrowth
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas