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Criterion
Paper illustration of Three Horizons with its method-specific working model.
Business Strategy
Three Horizons
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of a Business Model Canvas with nine connected compartments, a few notes and symbols for customers, delivery and economic relationships.
Business Strategy
Business Model Canvas
Purposedifferent
Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins.
Complexitysame
MediumMediumMedium
Timedifferent
Halbtags-Workshop, dann iterativMultiple workshops over several weeks1-2 h
Participantsdifferent
3-122-82-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Horizon map, Portfolio view, Initiatives per horizon, Resource planHooked loop, Trigger map, Reward design, Ethics checkBusiness Model Canvas, Assumption List, Business Hypotheses
Tagsno overlap
StrategyInnovationPortfolioForesight
GrowthBehaviorRetention
Business modelStrategyValueInnovation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
Paper illustration of Business Model Stress Test with its method-specific working model.
Business Strategy
Business Model Stress Test