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| Criterion |  Business Strategy Three Horizons |  Innovation Design Thinking |
|---|---|---|
Purposedifferent | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Medium | High |
Timedifferent | Halbtags-Workshop, dann iterativ | 1 Tag bis mehrere Wochen |
Participantsdifferent | 3-12 | 4-10 |
Formatsame | Workshop | Workshop |
Outputdifferent | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Problem Statement, Prototype, Test Learnings |
Tags1 shared | StrategyInnovationPortfolioForesight | InnovationPrototypeResearch |
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