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| Criterion |  Business Strategy Three Horizons |  Business Strategy Ansoff Matrix |  Business Strategy Value Chain Analysis |
|---|---|---|---|
Purposedifferent | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. |
Complexitydifferent | Medium | Low | High |
Timedifferent | Halbtags-Workshop, dann iterativ | 45-90 min | Half day |
Participantsdifferent | 3-12 | 2-8 | 3-8 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Ansoff Matrix, Growth Options, Risk Notes | Value Chain Map, Lever List |
Tags1 shared | StrategyInnovationPortfolioForesight | GrowthStrategyMarketPortfolio | StrategyBusiness modelDiagnosisAnalysis |
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