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| Criterion |  Business Strategy Three Horizons |  Business Strategy Ansoff Matrix |  Product Strategy Impact Mapping |
|---|---|---|---|
Purposedifferent | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | Halbtags-Workshop, dann iterativ | 45-90 min | 45-90 min |
Participantsdifferent | 3-12 | 2-8 | 3-8 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Ansoff Matrix, Growth Options, Risk Notes | Impact Map, Outcome Hypotheses, Delivery Options |
Tags1 shared | StrategyInnovationPortfolioForesight | GrowthStrategyMarketPortfolio | OutcomesStrategyBehaviorPlanning |
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