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| Criterion |  Business Strategy Three Horizons |  Business Strategy Ansoff Matrix |  UX Design Customer Journey Canvas |
|---|---|---|---|
Purposedifferent | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | Halbtags-Workshop, dann iterativ | 45-90 min | 1-3 h |
Participantsdifferent | 3-12 | 2-8 | 3-10 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Ansoff Matrix, Growth Options, Risk Notes | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | StrategyInnovationPortfolioForesight | GrowthStrategyMarketPortfolio | JourneyCustomerService designCanvas |
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