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Criterion
Paper illustration for Theory of Change
Systems Thinking
Theory of Change
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
Theory of Change translates a desired impact into a traceable chain of change. It makes assumptions, intermediate goals, and measurement points visible before a program is rolled out at scale.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
HighMediumLow
Timedifferent
2-6 h45-90 min45-90 min
Participantsdifferent
4-123-82-8
Formatdifferent
WorkshopWorkshopWorkshop + async
Outputdifferent
Theory of Change Map, Assumptions, Outcome MeasuresImpact Map, Outcome Hypotheses, Delivery OptionsAnsoff Matrix, Growth Options, Risk Notes
Tags1 shared
ImpactOutcomesSystems thinkingStrategy
OutcomesStrategyBehaviorPlanning
GrowthStrategyMarketPortfolio
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration for Impact Filter
Decision Making
Impact Filter