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Criterion
Paper illustration for Theory of Change
Systems Thinking
Theory of Change
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
Theory of Change translates a desired impact into a traceable chain of change. It makes assumptions, intermediate goals, and measurement points visible before a program is rolled out at scale.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
HighMediumLow
Timedifferent
2-6 hMultiple workshops over several weeks45-90 min
Participantsdifferent
4-122-82-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Theory of Change Map, Assumptions, Outcome MeasuresHooked loop, Trigger map, Reward design, Ethics checkAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
ImpactOutcomesSystems thinkingStrategy
GrowthBehaviorRetention
GrowthStrategyMarketPortfolio
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Impact Filter
Decision Making
Impact Filter
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points