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Criterion
Paper illustration for Theory of Change
Systems Thinking
Theory of Change
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Purposedifferent
Theory of Change translates a desired impact into a traceable chain of change. It makes assumptions, intermediate goals, and measurement points visible before a program is rolled out at scale.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.
Complexitydifferent
HighMedium
Timedifferent
2-6 hMultiple workshops over several weeks
Participantsdifferent
4-122-8
Formatdifferent
WorkshopWorkshop + async
Outputdifferent
Theory of Change Map, Assumptions, Outcome MeasuresHooked loop, Trigger map, Reward design, Ethics check
Tagsno overlap
ImpactOutcomesSystems thinkingStrategy
GrowthBehaviorRetention
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Impact Filter
Decision Making
Impact Filter