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Criterion
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration for Flywheel.
Growth
Flywheel
Purposedifferent
The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.
Complexitydifferent
LowMedium
Timedifferent
20-35 min60-120 min
Participantsdifferent
1-53-8
Formatdifferent
Workshop + asyncWorkshop
Outputdifferent
Test Card with a pre-set thresholdFlywheel Map, Friction Points, Growth Levers, Experiment Backlog
Tagsno overlap
ExperimentsValidationDiscoveryHypothesis
GrowthRetentionConversion
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas