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| Criterion |  Business Strategy SWOT Analysis |  UX Research Customer Journey Mapping |  Business Strategy Ansoff Matrix |
|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 30-60 min | 2-4 h | 45-90 min |
Participantsdifferent | 3-12 | 4-10 | 2-8 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | SWOT matrix, Strategic options, Action list | Journey Map, Pain-point List, Opportunity Backlog | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | StrategyAnalysisMarketPositioning | JourneyServiceService design | GrowthStrategyMarketPortfolio |
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