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| Criterion |  Business Strategy SWOT Analysis |  Product Strategy ICE Scoring |  Product Strategy DIBB |
|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitysame | Low | Low | Low |
Timedifferent | 30-60 min | 30-60 min | 1-2 h |
Participantsdifferent | 3-12 | 2-8 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | SWOT matrix, Strategic options, Action list | ICE Table, Top Idea List | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | StrategyAnalysisMarketPositioning | PrioritizationScoringGrowthDecision | StrategyDecisionAssumptionsHypothesis |
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