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| Criterion |  Business Strategy SWOT Analysis |  Business Strategy GAP Analysis |  Innovation Design Sprint |
|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. |
Complexitydifferent | Low | Medium | High |
Timedifferent | 30-60 min | 1-3 h | 4-5 Tage |
Participantsdifferent | 3-12 | 2-8 | 5-8 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | SWOT matrix, Strategic options, Action list | Gap Matrix, Action Plan, Risk Notes | Prototype, Test Findings, Decision Rationale |
Tagsno overlap | StrategyAnalysisMarketPositioning | StrategyAnalysisPlanning | Design sprintPrototypeValidationInnovation |
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