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| Criterion |  Business Strategy SWOT Analysis |  Business Strategy GAP Analysis |  Decision Making Delphi Method |
|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. |
Complexitydifferent | Low | Medium | High |
Timedifferent | 30-60 min | 1-3 h | 1-4 Wochen |
Participantsdifferent | 3-12 | 2-8 | 6-30 Experten |
Formatdifferent | Workshop | Workshop + async | Async |
Outputdifferent | SWOT matrix, Strategic options, Action list | Gap Matrix, Action Plan, Risk Notes | Expert Forecast, Consensus Range, Assumption Notes |
Tags1 shared | StrategyAnalysisMarketPositioning | StrategyAnalysisPlanning | ForecastingExpertsDecisionStrategy |
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