View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Business Strategy SWOT Analysis |  Business Strategy Blue Ocean Strategy Canvas |  Business Strategy GAP Analysis |
|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30-60 min | 2-4 h | 1-3 h |
Participantsdifferent | 3-12 | 3-10 | 2-8 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | SWOT matrix, Strategic options, Action list | Strategy Canvas, Value Curve, ERRC Actions | Gap Matrix, Action Plan, Risk Notes |
Tags1 shared | StrategyAnalysisMarketPositioning | StrategyPositioningInnovationValue | StrategyAnalysisPlanning |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
