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| Criterion |  Business Strategy SWOT Analysis |  Business Strategy Balanced Scorecard |  Facilitation Alignment Mapping |
|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Low | High | Medium |
Timedifferent | 30-60 min | Halber Tag bis mehrere Wochen | 1-2 h |
Participantsdifferent | 3-12 | 4-12 | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | SWOT matrix, Strategic options, Action list | Balanced Scorecard, Strategic Measures, Initiative Map | Alignment Map, Open Issues, Decision Questions |
Tags1 shared | StrategyAnalysisMarketPositioning | StrategyMetricsExecution | AlignmentStakeholdersStrategyFacilitation |
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