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Criterion
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Purposedifferent
SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.
Complexitydifferent
LowLowMedium
Timedifferent
30-60 min45-90 min1-3 h
Participantsdifferent
3-122-82-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + async
Outputdifferent
SWOT matrix, Strategic options, Action listAssumption List, Critical Assumptions, Learning PlanGap Matrix, Action Plan, Risk Notes
Tagsno overlap
StrategyAnalysisMarketPositioning
AssumptionsRiskDecisionDiscovery
StrategyAnalysisPlanning
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix