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Criterion
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Purposedifferent
When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.
Complexitydifferent
MediumLowHigh
Timedifferent
3-14 Tage30–60 min per interview4-5 Tage
Participantsdifferent
50+1 participant per interview5-8
Formatdifferent
AsyncWorkshop + asyncWorkshop
Outputdifferent
Survey Results, Charts, Segment InsightsInterview Notes, Themes, Insight SummaryPrototype, Test Findings, Decision Rationale
Tagsno overlap
QuantitativeResearchValidation
QualitativeResearchCustomerDiscovery
Design sprintPrototypeValidationInnovation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas