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| Criterion |  UX Research Surveys |  UX Research User Interviews |  UX Research Affinity Diagramming |
|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 3-14 Tage | 30–60 min per interview | 45–90 min |
Participantsdifferent | 50+ | 1 participant per interview | 3-10 |
Formatdifferent | Async | Workshop + async | Workshop |
Outputdifferent | Survey Results, Charts, Segment Insights | Interview Notes, Themes, Insight Summary | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | QuantitativeResearchValidation | QualitativeResearchCustomerDiscovery | SynthesisQualitativeRoot cause |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
