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| Criterion | ![]() UX Research Surveys | ![]() UX Research Tree Testing | ![]() Innovation Lean Startup |
|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 3-14 Tage | 1-2 Tage | Wochen bis Monate je Lernzyklus |
Participantsdifferent | 50+ | Based on research question | 2-8 |
Formatdifferent | Async | Async | Workshop + async |
Outputdifferent | Survey Results, Charts, Segment Insights | Findability Metrics, Path Analysis, Revised IA | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision |
Tagsno overlap | QuantitativeResearchValidation | Information architectureNavigationFindability | LeanStartupValidationMVP |
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