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| Criterion |  UX Research Surveys |  Product Discovery Jobs to Be Done |  UX Research User Interviews |
|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 3-14 Tage | 1-3 Wochen | 30–60 min per interview |
Participantsdifferent | 50+ | 5-12 Interviews | 1 participant per interview |
Formatdifferent | Async | Workshop + async | Workshop + async |
Outputdifferent | Survey Results, Charts, Segment Insights | Job Stories, Outcome Statements, Opportunity List | Interview Notes, Themes, Insight Summary |
Tagsno overlap | QuantitativeResearchValidation | CustomerOutcomesNeeds | QualitativeResearchCustomerDiscovery |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
