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| Criterion |  UX Research Surveys |  Operations Gemba Walk |  Facilitation Alignment Mapping |
|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 3-14 Tage | 30-120 min | 1-2 h |
Participantsdifferent | 50+ | 2-6 | 4-12 |
Formatdifferent | Async | Workshop | Workshop |
Outputdifferent | Survey Results, Charts, Segment Insights | Observation Notes, Improvement Ideas | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | QuantitativeResearchValidation | LeanObservationProcessOperations | AlignmentStakeholdersStrategyFacilitation |
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