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| Criterion |  UX Research Surveys |  Innovation Design Thinking |  Innovation Brainwriting |
|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 3-14 Tage | 1 Tag bis mehrere Wochen | 15-30 min |
Participantsdifferent | 50+ | 4-10 | 3-12 |
Formatdifferent | Async | Workshop | Workshop + async |
Outputdifferent | Survey Results, Charts, Segment Insights | Problem Statement, Prototype, Test Learnings | Idea sheets, Expanded concepts, Prioritized list |
Tagsno overlap | QuantitativeResearchValidation | InnovationPrototypeResearch | BrainstormingCollaborationInclusionIdeas |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
