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| Criterion |  UX Research Surveys |  Innovation Design Thinking |  Decision Making Assumption Surfacing |
|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 3-14 Tage | 1 Tag bis mehrere Wochen | 45-90 min |
Participantsdifferent | 50+ | 4-10 | 2-8 |
Formatdifferent | Async | Workshop | Workshop + async |
Outputdifferent | Survey Results, Charts, Segment Insights | Problem Statement, Prototype, Test Learnings | Assumption List, Critical Assumptions, Learning Plan |
Tagsno overlap | QuantitativeResearchValidation | InnovationPrototypeResearch | AssumptionsRiskDecisionDiscovery |
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