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| Criterion |  Business Strategy Strategy Map |  Product Strategy SMART Goals |  Delivery Communication Plan |
|---|---|---|---|
Purposedifferent | A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 2-4 h workshop plus review | 15-30 min | 45-90 min |
Participantsdifferent | 4-10 | 1-8 | 2-6 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Strategy Map, Objective Set, Cause-Effect Hypotheses | SMART Goal, Measurement Note, Deadline | Communication Plan, Channel Matrix, Message Cadence |
Tagsno overlap | AlignmentExecutionGoalsCausality | GoalsPlanningMeasurementAlignment | CommunicationStakeholdersDeliveryPlanning |
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