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Criterion
Paper illustration of Strategy Map with its method-specific working model.
Business Strategy
Strategy Map
Paper illustration for Flywheel.
Growth
Flywheel
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Purposedifferent
A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.
Complexitysame
MediumMediumMedium
Timedifferent
2-4 h workshop plus review60-120 min1-3 h
Participantsdifferent
4-103-81-5
Formatdifferent
WorkshopWorkshopAsync
Outputdifferent
Strategy Map, Objective Set, Cause-Effect HypothesesFlywheel Map, Friction Points, Growth Levers, Experiment BacklogFunnel report, Drop-off analysis, Optimization hypotheses
Tagsno overlap
AlignmentExecutionGoalsCausality
GrowthRetentionConversion
AnalyticsConversionGrowth
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