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| Criterion |  Facilitation Storytelling |  Product Discovery Test Card |
|---|---|---|
Purposedifferent | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Medium | Low |
Timedifferent | 45-120 min | 20-35 min |
Participantsdifferent | 1-6 | 1-5 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Narrative Outline, Key Message, Story Arc | Test Card with a pre-set threshold |
Tagsno overlap | CommunicationNarrativeStakeholdersFacilitation | ExperimentsValidationDiscoveryHypothesis |
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