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| Criterion |  Facilitation Storytelling |  UX Research Affinity Diagramming |  UX Research Empathy Mapping |
|---|---|---|---|
Purposedifferent | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 45-120 min | 45–90 min | 30–60 min |
Participantsdifferent | 1-6 | 3-10 | 4-8 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Narrative Outline, Key Message, Story Arc | Theme clusters, Insight statements, Opportunity areas | Empathy Map, Assumptions List, Research Gaps |
Tagsno overlap | CommunicationNarrativeStakeholdersFacilitation | SynthesisQualitativeRoot cause | SynthesisQualitativeWorkshop |
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