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Criterion
Paper illustration of Starbursting with its method-specific working model.
Innovation
Starbursting
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
Helps clarify ideas, open questions, and testable next steps in concrete terms. It opens the thinking space, collects ideas, and leads to testable options. The result is captured as a star-shaped question map, question list, and assumption list.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
LowHighMedium
Timedifferent
30-60 min1-4 Wochen1-5 Tage
Participantsdifferent
3-101-6Nutzertraffic
Formatdifferent
Workshop + asyncAsyncAsync
Outputdifferent
Star-Shaped Question Map, Question List, Assumption ListExperiment results, Decision log, Learning summaryClick Data, Interest Signal, Learning Decision
Tagsno overlap
BrainstormingIdeationWorkshopDiscovery
ExperimentsGrowthAnalyticsValidation
ValidationExperimentsDemandDiscovery
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Paper illustration of Design Charrette with its method-specific working model.
Innovation
Design Charrette
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas