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Criterion
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration of Three Horizons with its method-specific working model.
Business Strategy
Three Horizons
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumMediumLow
Timedifferent
30-60 min je InterviewHalbtags-Workshop, dann iterativ1-5 Tage
Participantsdifferent
5-10 Interviews3-12Nutzertraffic
Formatdifferent
Workshop + asyncWorkshopAsync
Outputdifferent
Solution Feedback, Objection List, Validation NotesHorizon map, Portfolio view, Initiatives per horizon, Resource planInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
ValidationInterviewsPrototype
StrategyInnovationPortfolioForesight
ValidationExperimentsDemandGrowth
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test