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Criterion
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitydifferent
MediumHighMedium
Timedifferent
30-60 min je InterviewMehrere Wochen30-60 min je Interview
Participantsdifferent
5-10 Interviews2-6 researchers plus sample5-12 Interviews
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Solution Feedback, Objection List, Validation NotesDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
ValidationInterviewsPrototype
OutcomesInnovationResearchQuantitative
DiscoveryInterviewsOpportunityCustomer
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Methods with strong topical overlap with the current selection, not yet in the comparison.

A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration for Problem Interview
Product Discovery
Problem Interview