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Criterion
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Purposedifferent
When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.
Complexitydifferent
MediumHighMedium
Timedifferent
30-60 min je Interview1 Tag bis mehrere Wochen1-3 Tage
Participantsdifferent
5-10 Interviews4-10Internes Team
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
Solution Feedback, Objection List, Validation NotesProblem Statement, Prototype, Test LearningsPersona Profiles, Needs Summary, Scenario Notes
Tagsno overlap
ValidationInterviewsPrototype
InnovationPrototypeResearch
ResearchCustomerSynthesis
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration for Problem Interview
Product Discovery
Problem Interview