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Criterion
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Purposedifferent
When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.
Complexitydifferent
MediumLowLow
Timedifferent
30-60 min je Interview45–90 min30–60 min per interview
Participantsdifferent
5-10 Interviews3-101 participant per interview
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
Solution Feedback, Objection List, Validation NotesTheme clusters, Insight statements, Opportunity areasInterview Notes, Themes, Insight Summary
Tagsno overlap
ValidationInterviewsPrototype
SynthesisQualitativeRoot cause
QualitativeResearchCustomerDiscovery
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP