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Criterion
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Purposedifferent
When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.
Complexitydifferent
MediumLowMedium
Timedifferent
30-60 min je Interview45–90 min1-3 Tage
Participantsdifferent
5-10 Interviews3-10Internes Team
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
Solution Feedback, Objection List, Validation NotesTheme clusters, Insight statements, Opportunity areasPersona Profiles, Needs Summary, Scenario Notes
Tagsno overlap
ValidationInterviewsPrototype
SynthesisQualitativeRoot cause
ResearchCustomerSynthesis
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Empathy Mapping
UX Research
Empathy Mapping