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Criterion
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Affinity Diagramming
UX Research
Affinity Diagramming
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumLowHigh
Timedifferent
30-60 min je Interview45–90 min1-4 Wochen
Participantsdifferent
5-10 Interviews3-101-6
Formatdifferent
Workshop + asyncWorkshopAsync
Outputdifferent
Solution Feedback, Objection List, Validation NotesTheme clusters, Insight statements, Opportunity areasExperiment results, Decision log, Learning summary
Tagsno overlap
ValidationInterviewsPrototype
SynthesisQualitativeRoot cause
ExperimentsGrowthAnalyticsValidation
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Empathy Mapping
UX Research
Empathy Mapping