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| Criterion |  Product Discovery Smoke Test |  Product Discovery Test Card |  Business Strategy Ansoff Matrix |
|---|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitysame | Low | Low | Low |
Timedifferent | 1-5 Tage | 20-35 min | 45-90 min |
Participantsdifferent | Nutzertraffic | 1-5 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | Test Card with a pre-set threshold | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | ValidationExperimentsDemandGrowth | ExperimentsValidationDiscoveryHypothesis | GrowthStrategyMarketPortfolio |
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