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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper objective sheet with five SMART fields, baseline, target, owner, deadline and a complete result statement.
Product Strategy
SMART Goals
Paper illustration of Strategy Map with its method-specific working model.
Business Strategy
Strategy Map
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification.A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results.
Complexitydifferent
LowLowMedium
Timedifferent
1-5 Tage15-30 min2-4 h workshop plus review
Participantsdifferent
Nutzertraffic1-84-10
Formatdifferent
AsyncWorkshop + asyncWorkshop
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteSMART Goal, Measurement Note, DeadlineStrategy Map, Objective Set, Cause-Effect Hypotheses
Tagsno overlap
ValidationExperimentsDemandGrowth
GoalsPlanningMeasurementAlignment
AlignmentExecutionGoalsCausality
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
A paper-based illustration representing OKRs with its core stages and visible working result.
Product Strategy
OKRs
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping