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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Paper illustration of Pretotyping with its method-specific working model.
Product Discovery
Pretotyping
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data.
Complexitydifferent
LowMediumLow
Timedifferent
1-5 Tage1-3 hStunden bis wenige Tage
Participantsdifferent
Nutzertraffic2-101-4
Formatdifferent
AsyncWorkshop + asyncWorkshop + async
Outputdifferent
Interest Metrics, Conversion Signal, Learning NotePESTLE Map, External Risks, Strategic QuestionsPretotyping sketch, Test setup, Conversion data, Go or no-go decision
Tagsno overlap
ValidationExperimentsDemandGrowth
StrategyMarketAnalysis
ValidationDemandMVP
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis